A social blogging product where people organise media, links, and posts into shareable, themed timelines - concept to launched product in three months.
Representing information online is messy: blogs are heavy, feeds are ephemeral. People needed a way to organise media and links chronologically around topics - and share them.
A complete web application designed from first sketches through multiple design-language iterations - components, pages, and all.
Multiple customisable timelines per user, organised by theme.
Posts, media, and links arranged in clean time order.
Changelogs, feature pipelines, segmented blogs - one format, many uses.
Post components and page headers built as a reusable system.
A three-person collaboration carried from idea to launch - early proof of the build-test-iterate loop Coalition House still runs.
No pitch. No sales deck. Just a focused product conversation - and an honest assessment of what your product needs right now.
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